WHY SUPPLY? WHY No.?How the worlds and numbers work.
Morning has its routines. Later, you might have plans for your legs. Evening arrives. Whether you are ready or not.
Sometimes you choose by the ingredient. Sometimes by where it comes from. Sometimes by the job you have in mind. And children have requirements of their own.
LIFE DOESN'T STICK
TO ONE SHELF.
That's where we started. With products organised around the lives they're part of.
Each world brings together products with a place in real life.
DAILY covers familiar routines. FIELD is for training and movement. PLANT puts the source in view. NIGHT belongs to your evenings and late hours.
SURFACE gives the outside its place. UTILITY is organised around a specific ingredient or use. LITTLE HUMAN recognises a stage of life with its own needs.
THE WORLD CHANGES.
YOU'RE STILL YOU.
Explore whichever part of life brought you here.
YES, BUT WHAT'S WITH THE NUMBER?
A GIVORY No. identifies a product's role within its Supply world.
That role can stay the same as the product changes.
It isn't a ranking. No. 28 hasn't beaten No. 27 at anything.
The role decides.
THE No. IDENTIFIES THE ROLE.
THE PRODUCT GIVES IT FORM.
FIELDNo. 28
New format?It can keep the same No.
Different strength?It can keep the same No.
New flavour?Cherry doesn't automatically need a new address.
The role decides. A new flavour, format or strength can keep the same No. when the role stays the same.
SAME INGREDIENT.
DIFFERENT ROLE.
DIFFERENT WORLD.
An ingredient alone doesn't determine where a product belongs.
The same ingredient can appear in different Supply worlds when the products have different roles.
THE INGREDIENT DOESN'T DECIDE ALONE.
Use, origin and stage of life can all help decide its place.
We ask:
WHAT IS IN IT?
Then we ask:
WHERE DOES IT BELONG IN REAL LIFE?
That's how a range becomes a system.
SUPPLYThe part of life.
No.The role within that world.
PRODUCTThe formula and format you choose.
No new periodic table required.
JUST A WAY TO KEEP TRACK OF WHAT YOU ARE LOOKING AT.
THE USUAL STARTING POINT
INGREDIENTCATEGORYPRODUCTHUMAN
THE GIVORY STARTING POINT
REAL LIFESUPPLYNo.PRODUCT
The person doesn't have to adapt to our system.
THE SYSTEM HAS ALREADY
DONE THE WORK.
REAL LIFE IS MESSY.
Plans move. Bedtimes drift. Tastes change. You can change your mind, your routine and where you look next.
Products change too. A new format. A different flavour. Another version of an old favourite. The system keeps familiar roles easy to recognise, even when the shelf looks different.
Because that's the whole point:
LIFE DOESN'T HAVE TO BE
WELL ORGANISED.
THE SUPPLY DOES.
GIVORY. SUPPLY FOR REAL LIFE.
GIVORY DISCOVERY
WHAT BRINGS YOU HERE?
Search for something specific, answer a few questions or explore the full range.